OAKLAND CITY COUNCIL | Oakland's Uptown is where the cool cats play. Hip taverns and restaurants of national renown reside in the neighborhood and some want to rebrand the 19th Street BART station to reflect its resurgence. Oakland Councilmember Lynette Gibson McElhaney proposed Tuesday to seek preliminary support for renaming the station as “19th Street/Oakland Uptown.”
However, the city’s potential expenditure for new signage, brochures and other costs associated with the name change could be costly. BART Board Director Robert Raburn, who represents the area surrounding the station, told the Oakland Community and Economic Development Committee the cost of tinkering with station names could be as high as $600,000.
McElhaney and others noted the planned renaming of the Oakland Coliseum station next year to reflect the addition of the Oakland Airport BART connector to the system represents an opportunity for Oakland to defray its costs, but only if it acts soon. The BART Board of Directors meets Thursday to finalize the Coliseum name change.
Spotlighting one of Oakland’s most vibrant neighborhoods all over the BART system could be a boon to the area’s business community. On Tuesday, McElhaney hinted members of the Uptown business community might be asked to help pay some rebranding costs.