A Tucker in Wieckowski and Swalwell's Camp | Bock Bopped | Union Buddy in Hayward?CHAPTER 13 | Ro Khanna has the cash to literally buy a Super Bowl ad, but he didn’t. However, his campaign for the 17th Congressional District was the first to hit the airwaves with a 30-second television spot last month. Khanna has $1.9 million to spend from until the June 3 primary, so expect more TV ads in the future.
However, the list of East Bay campaigns with the funds to buy expensive ads is very short. In fact, there is likely only four—Khanna, Rep. Eric Swalwell, Rep. Mike Honda and former Assemblymember Mary Hayashi.
This week, Swalwell and Hayashi released campaign ads, leaving Honda as the last out of the gate. Campaign finance reports last week, shows Honda is on a fundraising kick putting him at $1 million in cash. That's more than enough to start thinking about TV ads.
Meanwhile, Swalwell’s first ad places him front and center, in a tie and rolled-up sleeves touting his record on jobs and innovation. The campaign, though, remains cognizant of State Sen. Ellen Corbett’s strong support among women. For instance, Corbett accentuated her femininity this week when she said, "I've lived the life." Later she joked about a pledged to continue being the only woman in the race. I personally saw the Swalwell ad running on the Hallmark Channel late Thursday night. (Full disclosure: I was watching The Golden Girls.)
During the same night, former Assemblymember Mary Hayashi put her $700,000 coffers for the 10th State Senate District race to the test in an ad that ran during the Golden State Warriors playoff game. Hayashi’s campaign described the ad buy as “robust.”
As opposed to the Khanna and Swalwell spots, Hayashi is only seen interacting with people, but not heard. Instead, others do the talking while praising her work with women and health care. The strategy meshes well with some of Hayashi’s recent appearances where she’s touted advocacy for women. Hayashi is also sending mailers to voters hitting some of the same notes in the commercial. However, now that her opponent, Assemblymember Bob Wieckowski has gone down the rabbit hole of negative campaigning with a Web site featuring Hayash's shoplifting arrest, the claws may eventually come out.
****SWALWELL AND WIECKOWSKI After Friday night’s forum in Fremont, it’s now clear Wieckowski intends to lump his State Senate opponent, Mary Hayashi, with some members in the upper house of the Legislature currently in trouble with the law. And, although, Swalwell has not utter a single negative comment against State Sen. Ellen Corbett in their 15th Congressional District race, most believe he will use the same line of attack against her as the state senate majority leader. However, there’s an interesting connection between the camps. Both employ campaign consultant Lisa Tucker, who helped Swalwell win election to Congress two years ago. The arrangement is potentially fraught with ethical problems since both races overlap the same areas in southern Alameda County. Clearly, Wieckowski beating the drum of an stained state senate creates an echo effect which also helps Swalwell’s campaign against Corbett. With the same conductor leading each orchestra, how can voters guard against some type of coordination? Especially when one candidate has a clear edge in campaign finance in Swalwell, while Wieckowski’s coffers are extremely dwarfed by Hayashi’s largess?