|Mayor Marie Gilmore: one and done.|
And so, with the simplest of intentions, began one of the biggest electoral upsets in the entire East Bay. Spencer, a long-time school board member, filed paperwork to face incumbent Mayor Marie Gilmore on Aug. 4—just four days before the filing deadline. Three months to the date—on Election Day—the mother of four and seven-year cancer survivor had upended Alameda’s power structure by the slimmest of margins and possibly begun to lead a great deviation from the city’s current course for development on the Island.
In terms of political seismic shocks, the temblor that hit Alameda on Election Day was significant. In just a single election, the city’s clear path toward a pro-development policy at Alameda Point and other projects around the island slammed into political reality. Alameda voters are, indeed, skeptical of City Hall’s development plans at Alameda Point because of its potential, in part, to further clog traffic and change the character of the city. In its wake, the election left Mayor Marie Gilmore out of office after one term and Councilmember Stewart Chen on the outside looking in after just two years in office. Alamedans’ hunger for throwing the bums out this election cycle seemed to extend down the ballot to races not clearly connected to development, but to candidates representing the status quo. Long-time school board member Mike McMahon lost his seat, and termed-out Alameda Councilmember Lena Tam fell well short in her bid to defeat incumbent BART Board Director Robert Raburn.
But, no other race result defied conventional wisdom like Spencer’s upset of Gilmore by barely more than 100 votes. “Regular people like me can only do this with people at the grassroots,” said Spencer, a member of the Alameda school board since 2008. Greatly out-funded by Gilmore, who also possessed the endorsement of the powerful firefighters’ union and its own campaign largesse, Spencer spent only $9,000 on her campaign. That meant costly direct-mail pieces to voters were not within the budget. In fact, the only public presence that Spencer had in the race were some gorgeous dark green lawn signs strategically placed around Alameda. Spencer’s low-budget campaign strategy, including eschewing political consultants altogether, had worked for her in previous school board elections. In the much higher–stakes campaign for mayor, Spencer’s no-frills approach was part of her campaign’s charm in an era of expensive political contests even at the small-town level. For instance, shortly before the county registrar finished counting the ballot last month and it became clear Spencer had pulled off the upset, she asked this reporter, “What do I do after I win? Send a press release announcing I won?”
READ THE ENTIRE ARTICLE IN ALAMEDA MAGAZINE